Gero: Real Water
Real Water Presentation
The project was created and developed by Piotr Hanzelewicz and Nicola Rotiroti, during the first stages of the Santiago journey.
The Authors undertook the ancient journey on foot, following the rhythm of their steps and their breathing, reflecting on the concept of smell, odours and perfumes and the consequent implications. Some of the aspects that emerged following their research will be included in this document in the form of words, suggestions and visual notes.
The idea is a brief and magical narrative that focuses precisely on the invitation we were given (to create a perfume) in a short fairy tale, in the form of a video.
Faced with this challenge, our imagination turned to the exotic, we paraphrasing an old advertisement, we said:
"We could surprise you with special effects, but we are Geraniums!"
We chose simplicity, the common dimension of everyday life, making it extraordinary.
A geranium is the "plant that everyone has, at least once, kept in their garden or on their balcony". (From a blog on the net)
In short, Geraniums are the flowers that "even a child can keep" ... but let's go a step further.
Geraniums thrive in the southern lands, they have multiple uses other than the decorative one, not least, as an essence in perfume making.
They symbolise madness, loyalty and friendship.
Starting from a generic description on the net, we used the structure of the encyclopedic text as a framework, and like a climbing plant, we built our narration upon it.
Some notes about it
The balcony is a dimension of relationships. In a town, the balcony is the nose of the house, jutting out, just like our nose does when we smell.
The wood in which we find ourselves in has a synaesthetic dimension where the vital elements of the perfume live: The Air and the Water, highlighted by light and light-color (reference to the Gothic windows).
The vision of the forest has an idea of "forest of symbols" from "Le Corrispondence" by C. Baudelaire.